Our story

The story of the XXX brand began in 2017. I learned that our main sponsor would stop sponsoring our cycling team. Just one day after my 30th birthday. This situation left a free space on out jerseys and I decided to use it my own way. I placed the XXX logo on the dress. This was based on my nickname Truxxxik and that's how I renamed the team also. Truxxxik Cycling.

I drew new team logo myself. I was drawing on paper with a red pencil and suddenly I saw the XXX logo in front of me. Design of logos was finished by my friend Kyle Doney. I also decided to make cycling socks in a bright orange color like an addition to the jerseys. The legendary socks with XXX on the heel was created. The first socks weren't perfect, but immediately gained huge popularity. And it was our distinguishing feature in the peloton of cyclists. Back then, I had just a few extra pairs of socks made, and they immediately lost out among our friends.

A year later, in the 2018 season, there was more time for preparation and new socks were created. Among them also the legendary high pink XXX sock. We worked on the design, cut and material. And We've also already made more socks for the stock. These socks then became a hit on Instagram and dozens of questions started coming in about where to buy these socks.

But we still made socks only for ourselves and close friends. XXX socks weren’t public available for many years. It changed in 2023. Veronika and I wore bright orange XXX socks with a purple logo while visiting Arches National Park in Utah, USA. During the two hour walk to the Delicate Arch, dozens of people complimented us on the socks and some even asked us where they could buy them. We couldn't ignore that any longer.

We decided that XXX socks must be available to everyone. And so now, after another year of preparation and seven years of development, XXX socks are finally available for you too!!!